Provident Bank and Berndt Group Announce Partnership for Web site Development
February 14, 2008
BALTIMORE, MD—Provident Bank has selected The Berndt Group, a Baltimore, MD-based full service interactive agency, to lead a large-scale project to revamp and redesign Provident’s corporate web site.
This project with Provident will continue The Berndt Group's (TBG) over 10 years of work with leading financial institutions (Mercantile, World Bank, Muni Mae/MMA Financial, Smith Barney, Calvert Funds) online. Other recent projects have included The Baltimore Museum of Art, Maryland Art Place, The Maryland SPCA, The National Aquarium, and Mannington Floors.
The Berndt Group was selected by Provident because of its expertise in best practices for user experience and content management systems. The company is developing a comprehensive Web strategy for Provident and implementing a best-of-breed web site.
Provident Vice President and Internet Channel Manager Andy Snyder says the web site redesign will include a complete visual overhaul of the site that includes navigation, content and graphics. “Our plan is to expand the ‘Provident Experience’ through this key delivery channel. We will build on our existing brand as ‘right size’ with enhanced online capabilities to help grow, build and retain relationships.”
The overall goals for the redesign of Provident’s web site are aimed at achieving the following objectives for customers and prospects:
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Deliver a clear and contemporary brand impression and value promise for Provident Bank
- Grow and build customer relationships across all business lines
- Provide customers with the level of services expected and needed to retain relationships
President and CEO, John Berndt, commented, "We are extremely pleased to be working with Provident, which is really the last remaining significant local bank, and has been a leader in the region. It's a great opportunity for us to build a thought-leading, contemporary platform for a great local institution."
The project joins other major Berndt Group account acquisitions in 2007/2008 including RWD Technologies, KCI Technologies, Johns Hopkins Children's Center, and University of Maryland School of Law, to name a few.
The web redesign will be completed by summer 2008.
About The Berndt Group
The Berndt Group has been a leading Web design, development and brand communications firm since 1991. The firm provides an integrated set of creative services, including strategic consulting, brand and application development, software implementation, web site design, and internet marketing. Based in Baltimore, MD, the firm services a diverse international and regional base of over fifty active clients, including: The National Aquarium, Johns Hopkins Institutions, SafeNet, Inc., Raytheon, U.S. Immigration, The Federal Aviation Administration, The U.S. Forest Service, The Abell Foundation, and many others. For more information, visit www.berndtgroup.net.
About Provident Bank
Provident Bank is the largest independent commercial bank headquartered in Maryland. With $6.4 billion in assets, Provident serves individuals and businesses in Greater Baltimore, Greater Washington and Central Virginia through a network of more than 140 branch offices in Maryland, Virginia and southern York County, Pennsylvania. Provident Bank also offers related financial services through wholly owned subsidiaries. Securities brokerage, investment management and related insurance services are available through Provident Investment Company and leases through Court Square Leasing. Visit Provident on the Web at www.provbank.com.
Media References
"Local agency to overhaul Provident Bank Web site," Baltimore Examiner, February 25, 2008
Media Contacts
Inquiries? Please contact:
Michelle Géczy
Vice President
The Berndt Group
phone: 410.889.5854 x 12
email: michelle.geczy@berndtgroup.net
Vicki Cox
Provident Bank
phone: 410-277-2063
email: vacox@provbank.com
