TBG CEO to Speak at Sitecore Symposium on Creating a Sustainable Personalization Practice

TBG’s Client Citadel FCU is also Presenting

July 19, 2018, Baltimore, MD

TBG, Experts in Personalization

TBG (The Berndt Group), www.berndtgroup.neta national digital agency and Sitecore Gold partner headquartered in Baltimore, Maryland, announced that its CEO, John Berndt, a Sitecore Digital Strategist "MVP," has been selected for the third year in a row to speak at Sitecore Symposium on the subject of personalization. This year, John will speak about creating a sustainable personalization practice. In his talk “Sustainable Sitecore Personalization: Don’t Build your Castle on a Sinkhole,” John will share practitioner tips about the expectations, technology, operations, staffing, content, and testing layers that need to be aligned in order for an organization to establish and sustain a successful personalization practice.

During last year’s Symposium, John presented a standing room only talk entitled “The Personalization Boondoggle: How to Avoid the Challenges of Long Interaction Cycles, Multi-Device Profiling, Creepiness & Collisions”. John Berndt is the author of the book Personalization Mechanics: Targeted Content for Web Teams of All Sizes (2015), the first truly detailed book about the intersection of Web personalization and Web operations, available on Amazon. He is also a founding member of the Consortium of Personalization Professionals (CPP), a unique group of expert practitioners and thought leaders focused on moving the state of practice forward.

TBG has been a proven leader of personalization using Sitecore over the years, and has helped many clients establish high value personalization programs. One such client is Citadel Federal Credit Union (FCU) who is also presenting a case study of the consumer financial site they developed with TBG at this year’s Sitecore Symposium.

Citadel’s own Courtney Rowan, Director of eCommerce, and Mary McCleaft, Digital Solutions Analyst will present about Citadel's personalization journey. TBG partnered with Citadel to develop and implement numerous techniques, and prepared their team to continue their own personalization programs beyond our initial engagement. This partnership has empowered Citadel to develop and deploy over 120 unique personalization tactics across their site.

Make sure to add these sessions to your 2018 Sitecore Symposium agenda. See you October 8 - 11 in Orlando!


About TBG

TBG (The Berndt Group) is an award-winning, national digital agency focused on meaningful digital transformations that combine leading user experience, implementation of platforms and automation, improved digital operations, and the adoption of best practices around personalization and user engagement. We are a leading Sitecore Gold partner, with 10+ years of experience developing major digital ecosystems on Sitecore. Our well-known clients span a wide range of sectors, with a high concentration in healthcare, financial services, and direct-to-consumer markets.

Media Contact

Bonnie Crawford

Manager of Marketing & New Business

Phone: 410.889.5854

Email: bonnie.crawford@berndtgroup.net