TBG Launches Websites for The Cordish Companies
New Sites Build on Best Practices Work Across a Variety of Markets
TBG (The Berndt Group), a prominent and growing national digital agency located in Baltimore, MD, is proud to announce the launch of The Cordish Companies’ new websites, www.cordish.com and www.cordishleasing.com. These sites build on over two decades of TBG’s work in the retail and real estate development sectors and combine best practices from work across a variety of markets.
The Cordish Companies sought to redesign its corporate websites and replatform onto Sitecore CMS to provide a more structured and streamlined process for managing and editing online content as well as better standards and stronger back-end usability. Cordish.com provides general information about the company, including information about each of the company’s businesses, its work in the community, history, press releases and news, partnerships, and a portfolio of work. Partnering with Mission Media, a Baltimore firm that designed the user experience for the sites, TBG implemented the experiences in Sitecore 8.1 and enabled Sitecore advanced features, including testing, personalization, multisite data integrations and a careful, componentized architecture. The Cordish Companies has a plethora of site properties, and TBG leveraged content strategically across the sites, for example, in the news sections.
“Both TBG and Mission Media did outstanding work on this project,” said Jon Cordish, Principal, Vice President & the Director of Finance for The Cordish Companies. “We’re excited to be migrating our major digital assets to the Sitecore CMS platform.”
Architecturally, TBG followed Sitecore best practices regarding implementation of data templates and renderings to allow for granular personalization, rapid customization of existing pages, and build-out of new pages from existing components within Cordish's online properties. On the front-end, highlights include consistent use of color and interaction design in the form of subtle animations as well as an interactive, easy-to-manage timeline of the company’s history.
“The Cordish Companies’ new websites take advantage of many of Sitecore’s top features,” said TBG’s CEO John Berndt. “We look forward to continuing to work with The Cordish Companies to develop sites for their various business units, and we’re excited to launch the third and final corporate site later this year. Ultimately, this will be one of the most impressive Sitecore-based, data-driven ecosystems.”
TBG (The Berndt Group) is a prominent national digital agency located in Baltimore, MD with clients including Valspar, Stanley Black & Decker, Penn Medicine, University of Pittsburgh Medical Center, Johns Hopkins, the Office of Government Ethics, and many others! TBG is focused on providing leading solutions in the areas of Web strategy, user experience, content strategy, CMS implementation, and mobile interaction.