TBG Launches Website for MUSC Children's Health

New Site Builds on Best Practices Work in Healthcare

March 21, 2017, Baltimore, MD

TBG (The Berndt Group), a prominent and growing national digital agency located in Baltimore, MD, is proud to announce the launch of Medical University of South Carolina (MUSC) Children’s Health’s new website, www.MUSCkids.org. This site builds on over two decades of TBG’s work in the healthcare sector, including major work for Penn Medicine, Hopkins Medicine, Wake Health, Christus Health, Children’s National, Dallas Children’s Health, and many others.

MUSC Children's Health is an integrated health care delivery system that provides comprehensive care for children from before birth up to 18 years of age. MUSC sought to redesign its websites and re-platform onto Sitecore CMS to provide a more structured and streamlined process for managing and editing online content as well as better standards and stronger back-end usability.

Partnering with MUSC’s digital team, TBG designed and implemented the experience in Sitecore 8.1 utilizing Sitecore MVC patterns to produce the freestanding site. MUSC’s core patient and educational websites, MUSChealth.org, MUSC.edu and HollingsCancerCenter.org in addition to MUSCkids.org, will work with TBG to continue to migrate the sites onto Sitecore in a unified regime, with the goal of building state-of-the-art publishing and marketing capabilities. TBG is utilizing Sitecore’s capabilities to create multiple sites with a single CMS instance and to leverage content strategically across the sites, for example, the news center, locations, and blog sections of the sites.

“We are thrilled to have launched the new MUSCkids.org,” said Mark Samber, Director of Digital Strategy for MUSC. “We’re excited to be migrating our major digital assets to the Sitecore CMS platform.”

“We are so thrilled to have developed MUSCkids.org, a great site for an impressive institution,” said TBG’s CEO John Berndt. “We look forward to continuing to work with MUSC to develop sites for the university and health care system and continue to enable Sitecore’s amazing advanced feature set.”


About TBG

TBG (The Berndt Group) is an award-winning, national digital agency focused on meaningful digital transformations that combine leading user experience, implementation of platforms and automation, improved digital operations, and the adoption of best practices around personalization and user engagement. We are a leading Sitecore Gold partner, with 10+ years of experience developing major digital ecosystems on Sitecore. Our well-known clients span a wide range of sectors, with a high concentration in healthcare, financial services, and direct-to-consumer markets.

Media Contact

Amrita Dang

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Phone: 410.889.5854 x 43

Email: amrita.dang@berndtgroup.net